Will old media kill itself off?
Viacom is suing YouTube (Google) for $1 billion for copyright violations. People (not YouTube) have posted clips (not entire shows unless the shows were under 10 minutes) on YouTube without Viacom's permission.
As a result, many YouTube visitors were turned onto Viacom regular programing as well as many other programs like, The Office, 24, Desperate Housewives, The Family Guy, Ali G, and Lost.
While some of these people would have started watching these programs without the help of the Internet, most people use the Internet to get caught up on episodes that aired before they started watching.