The biggest tech headlines this week belonged to the long awaited deal between Yahoo and Microsoft. It wasn’t a buy out/takeover like Microsoft attempted a few times the past couple of years, but a business deal this time. Yahoo agrees to use Microsoft’s search technology instead of their own and they will share ad revenues from the search related ads generated on Yahoo pages. The deal is for 10 years.
This business marriage will bring together two tech titans that will continue to push Google and their search and revenue model. To me, that’s a good thing. No one should ever rest on their laurels. I don’t think Google can ever be accused of complacency, but this Yahoo-Microsoft deal will certainly keep the fires lit in Mountain View.
If you want to read more about this deal, here is a collection of good articles on the subject.
It’s official: Microsoft-Yahoo ink 10-year search pact; Regulator scrum begins from ZDNet
Bartz On Bing Search Deal: “Everyone Wants A Real Alternative.” (Live Notes) from TechCrunch
Yahoo, Microsoft reach search, ad deal from CNET
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