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RSS – Really Simple Syndication

Admittedly, I’m always a little late to some technologies. Sometimes because of a time factor and other times because it takes me awhile to figure out a use for the technology. One technology that has been around a few years that I’m just starting to take advantage of is RSS.

RSS allows any web user to ‘subscribe’ (for free) to an automated feed from a web site. At first, I thought, "hmm, why not just visit the sites you are interested in instead of having the headlines (and summaries) delivered to me in an RSS program or email." Now, I can see that getting customized headlines delivered to me immeadiately is an extension of personalized portal pages like MSN and My Yahoo. In fact, one HUGE reason that Adam and I worked so hard in the fall to redesign and orgainze our site was to be able to offer a clean way of offering RSS on our site.

I’m going to use today’s shotgun to just introduce the topic of RSS to you, but I plan on writing some tips for you in the upcoming weeks and give you some real world examples on how you can benefit from this interesting and highly customizable technology…stay tuned!!